Diender, Sibrecht/Bonnie Keith: Successful Relational Contracting

Preparing for Business-to-Business Collaboration. A guide to successful relational contracts through lesson from 11 real-life cases. This book is a practical guide for organizations ready to develop and implement relational contracts and want to prepare thoroughly to ensure a successful journey. While many resources support relational contracting, few address the red flags to avoid along the way. This book fills that gap by identifying potential challenges and providing actionable guidance to address them. Relational contracts are beneficial across industries, particularly in scenarios with untapped value and innovation potential. The book begins by explaining relational contracting and introduces three relational contract models. It then outlines four key phases of relational contract development, highlighting common challenges, their symptoms, root causes, and ways to identify and solve them early. Each phase is illustrated with diverse case studies that demonstrate the consequences of overlooked issues and how they were resolved. XXV,230 Seiten mit 62 Abb., gebunden (Palgrave Macmillan 2025) leichte Lagerspuren/minor shelfwear

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