Schneider, Swen/Lutz Anderie
Digital Business Management

Transforming to a Data-Driven Organization Using AI.

This book is divided into three parts: The first part, "How to Work with AI and Generate Success in Business," outlines the core concepts of artificial intelligence and prompt engineering and explores how these can be leveraged in a business environment. It places special emphasis on the AI Prompt Schema (AIPS) for structured prompting. The second part, "From Digital Business to a Data-Driven Organization," focuses on the essential knowledge and advanced techniques for successful Digital Business Management. It covers relevant topics, including digital business strategies, digital infrastructure, e-commerce, digital marketing and advertising, content management, the metaverse, and more. The third part, "Industry and Business Case Prompt Engineering," demonstrates how the concepts, knowledge, and techniques can be applied in real-world scenarios. This includes technology companies like Waymo, Tesla, Google/Alphabet, Meta/Facebook, Microsoft/LinkedIn, OpenAI/ChatGPT, and Google/Gemini, as well as e-commerce giants like Amazon, Alibaba, Temu, Shein, and Otto, and entertainment platforms like Netflix, Sony PlayStation, and Spotify. Drawing from many years of experience in business practice and university teaching, the authors include interactive elements such as video tutorials to support learning and the practical application of the concepts outlined. XIV,250 Seiten mit 319 meist farbigen Abb., gebunden (Springer 2025) leichte Lagerspuren/minor shelfwear