Krämer, Andreas/Thomas Burgartz/Christina Muzzu
Customer Value-centered Management

Understanding and Leveraging Value-to-Value, Pricing, Big Data, and Controlling.

This book explores Customer Value-centered Management as a modern corporate approach, emphasizing its dual nature: data-driven yet comprehensive. Facing heightened time pressure and uncertainty, management grapples with decision-making challenges amidst VUCA conditions. While complexity rises, tools like big data and AI offer decision-making solutions. Customer centricity, epitomized by Amazon's success, emerges as pivotal, with customer value serving as the linchpin in relationship marketing. Authors advocate an integrated "value-to-value segmentation" approach, reconciling customer and company perspectives. They caution against simplistic interpretations of value-based pricing, stressing the need for holistic consideration of customer benefit, pricing, and costs. XXII,348 Seiten mit 81 Abb., gebunden (Future of Business and Finance/Springer 2025) leichte Lagerspuren/minor shelfwear