Sternkopf, Sylvia-Michèle
English in Marketing

International Communication Strategies in Small and Medium-Sized Enterprises.

This empirical survey investigates "International Communication Strategies in SMEs", uncovers reasons and consequences of this approach, illuminates the role of the English language in international marketing and provides tangible tips what SMEs can do to improve their international market presence. 379 Seiten mit 20 Abb. und 28 Tab., broschiert (Frank & Timme Verlag 2005) leichte Lagerspuren/minor shelfwear