Bergman, Olle/Sarang Park/Joanna Bagniewska: The Communicating Scientist

A Practical Handbook. With illustrations by Dorota Paczesniak. Are you a researcher, science professional, or student looking to communicate more clearly and effectively in academia and beyond? The Communicating Scientist has got you covered. This essential guide consists of three easy-to-navigate sections: 1. Theoretical Framework: Plant your feet into a robust foundation that draws on areas from ancient rhetoric to modern psychology, while incorporating insights from marketing, social media, and journalism. This section equips you with the "why" behind effective communication; - 2. Core Skills and Techniques: Build a central toolkit for communication activities of science and tech professionals, along with practical tips and suggestions; - 3. A Practical Recipe Book: Get step-by-step instructions and hands-on tips from experts for 24 specific communication scenarios, as diverse as writing a grant proposal, developing an elevator pitch, doing a media interview, or curating an online presence. - This handbook isn't just another academic communication guide. The Communicating Scientist draws on the knowledge, experience, and tricks of the trade from professional communicators, while remaining strongly rooted in a scientific context. It will help you with scientific peer-to-peer communication, disseminating research to the general public, and collaborating with external partners. XXXIX,295 Seiten mit 55 meist farbigen Abb., gebunden (Springer 2025) leichte Lagerspuren/minor shelfwear